ORTUNIDESIGN SYSTEM · SPECIMEN
01 — Type

One hour. Your quick wins.

The numbers behind each one.

Where the value is

Putting a number on it

Constraints and priorities
Included in the fee

Body copy is Barlow at 15px/1.55. Headings are Barlow Condensed 600 with −0.015em tracking and a 1.12 line height, so they set tight against the measure. Monospace carries kickers and metadata — it is a deliberate part of the voice, not an accident.

02 — Colour
100
200
300
400
500
600
700
800
900
DANGER 100
DANGER 500
DANGER 700
DANGER 900
03 — Blueprint objects
WHY PEOPLE CALL

We think we're falling behind

Every framed element carries four registration marks, rendered by the component so they cannot be forgotten.

WHY PEOPLE CALL

We know we're inefficient

Every framed element carries four registration marks, rendered by the component so they cannot be forgotten.

WHY PEOPLE CALL

We have an idea

Every framed element carries four registration marks, rendered by the component so they cannot be forgotten.

04 — Lattice (4 → 2 → 1, never 3-up)
00–10

Context

What the business does, who does what, where the pressure is.

10–35

Workflow teardown

The week, step by step, in the client's own words.

35–50

Putting a number on it

Hours, rates, tool costs. Arithmetic they can check.

50–60

Constraints & priorities

What can't move, and what to do first.

Lead enrichment
CRM / ERP
Automated outreach
Follow-up & email
Private LLMs
Marketplace mapping
Document extraction
Internal copilots
05 — Components
RatedTraineeIncluded in the fee
SignalWhat it comes from
Build logWhat you shipped, and for whom
EvidenceSomething we can check
DeliveryReports signed off on time
06 — Reversed field

The other side of the table

Type reverses to the page ground on the darkest accent step. This band carries the consultant and trainee routes on the home page.

Specimen only. Compare against design_handoff_ortuni/Ortuni Home.dc.html before this route becomes the real home page.